Monday 20 October 2014

A Fluent Communicator or the Rambling Orator/Writer?






Communication is only effective when the other party understands the information you are trying to pass along. It is only effective when the person does not wonder in a perplex manner "what is he/she trying to say?"

This does not mean you are communicating with complex words. It could simply mean that your tenses and intended message was not the information you passed along or that your listener perceived. And in a technology era where people have learnt how to communicate with 160 characters on Twitter and less than 500 characters on Linkedin, it is important you pass your information along clearly and in a concise manner.

The questions below would give you an idea on your level of communication.

1) Do you communicate in an impressive manner that propels listeners into taking action or are you a rambling orator that simply jumbles big words together while people take a quick nap with their eyes open because you won't be done anytime soon? 

2) Do you give public speeches and people continue to discuss openly until you get off the podium or do you climb the podium to speak and the audience is deeply riveted until you drop the mic and climb off the stage? 

3) Does your webpage content inspire readers/visitors to take action, or is it nothing but words on a page occupying unnecessary space? 

4) Do your employees/colleagues read your mails and understand the intended concise information or do they simply mark as read and save in archive making it the 75th long mail you had sent that same day? 

5) Do people keep quiet when you communicate smoothly or do they try to ensure you get nothing out because you’d simply throw grammar jargons together but fail to communicate?

6) As an entrepreneur, do you want to turn your web visitors into loyal customers by telling and showing them why they need your product? Do you want to persuade them that your company is better than the competition?

Now, you need to stop boring your employees, employers, customers and web visitors with over-flogged marketing stories that are never true and start giving them what they want. A professional business writing would provide compelling write-ups, speeches, letters and convincing marketing content for you. No matter what your strategic goals are, you need a professional business writer on your side to transform your thoughts and goals into powerful words that would turn your visitors into customers.

Business writing is very important to all sizes of companies and independent professionals. It helps you sell products and services. It turns your business goals into cash. People are moved by what they hear and see. Impress your customers with your professional writing and communication skills. It helps you develop and earn exposure for your brand. And it is a foregone conclusion that the quality of your business writing can have a direct impact on your perceived professionalism.



The Writing Niche would share weekly business writing tips, customer service tips and effective communication tips. There’d also be weekly quizzes and the lucky participants would be given access to relevant e-books on effective business communication, resume building and customer service tips.


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