Communication is only effective when the other party understands the information you are trying to pass along. It is only effective when the person does not wonder in a perplex manner "what is he/she trying to say?"
This does not mean you are communicating with complex words. It could simply mean that your tenses and intended message
was not the information you passed along or that your listener perceived. And in a technology era where people
have learnt how to communicate with 160 characters on Twitter and less than 500
characters on Linkedin, it is important you pass your information along clearly and in a concise manner.
1) Do you communicate in an impressive manner that propels
listeners into taking action or are you a rambling orator that simply jumbles big words together while people
take a quick nap with their eyes open because you won't be done anytime soon?
2) Do you give public speeches and people
continue to discuss openly until you get off the podium or do you climb the podium to speak and the audience is deeply riveted until you drop the mic and climb off the stage?
3) Does your webpage content inspire
readers/visitors to take action, or is it nothing but words on a page occupying unnecessary space?
4) Do your
employees/colleagues read your mails and understand the intended concise information or do they
simply mark as read and save in archive making it the 75th long mail you had sent that same day?
5) Do people keep quiet when you communicate smoothly or do they try to ensure you get nothing out
because you’d simply throw grammar jargons together but fail to communicate?
6) As an entrepreneur, do you want to turn your web visitors into loyal customers by telling and showing them why they need your product? Do you want to persuade them that your company is better than the competition?
Now, you need to stop boring your employees, employers, customers and web visitors with over-flogged marketing stories that are never true and start
giving them what they want. A professional business writing would provide compelling
write-ups, speeches, letters and convincing marketing content for you. No
matter what your strategic goals are, you need a professional business
writer on your side to transform your thoughts and goals into powerful
words that would turn your visitors into customers.
Business writing is very important to all sizes of companies
and independent professionals. It helps you sell products and services. It
turns your business goals into cash. People are moved by what they hear and
see. Impress your customers with your professional writing and communication
skills. It helps you develop and earn exposure for your brand. And it is a foregone conclusion that the quality of
your business writing can have a direct impact on your perceived
professionalism.
The Writing Niche would share weekly business writing tips,
customer service tips and effective communication tips. There’d also be weekly quizzes and the
lucky participants would be given access to relevant e-books on effective business communication, resume building and customer
service tips.
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